FT Logo March 2-8 2015-HerzogHIGH POINT — For more than 30 years, Herzog Veneers has helped furniture companies gain access to some of the most beautiful wood veneers from around the world.

The company currently supplies about 70 species grown and harvested largely in Europe and North America. When adding various dyed, figured and re-composed varieties, the number of veneers more than doubles to about 150.

In the showroom at their High Point headquarters, Sabrina and Sam Parisette-Herzog show a variety of veneer panels.

In the showroom at their High Point headquarters, Sabrina and Sam Parisette-Herzog show a variety of veneer panels.

Founded in 1982, the company has undergone a number of changes over the years including the shift to an online business model that provides customers real-time information about wood species that are in inventory.

Its website,, has about 14,000 images including full-length shots and close-ups of available product ranging from Afrormosia (African teak) to zebrawood.

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When consumers shop for wood furniture, the tag probably emphasizes the price of the piece versus details such as wood species or finish. If they want those details they’ll likely have to ask the salesperson or look it up online.MAHACR-16122-574-close

How much detail the consumer walks away with largely depends on the salesperson’s knowledge of the product or whether the consumer even cares enough to ask the question in the first place.

For an industry that bases its success on the use of certain wood materials in the finished product, it would seem critical to communicate that story in some fashion, particularly if manufacturers and retailers want consumers to pay more for a particular wood product, whether it’s a bed or dining table. Continue Reading…

hickory cabinetsHickory is one of the hardest and strongest woods available and is particularly noted for its durability and impact resistance. These factors make it an excellent choice for cabinets, panels and surfaces in high traffic areas of your home or office.

Hickory is renowned for the strong and striking contrast between its pale sapwood and pinkish to brown heartwood. Interior decorators often highlight this attractive contrast to create a dramatic effect and to bring particular warmth into your kitchen and other living areas.

Hickory can be either rustic or clear. Hickory rustic grade might have knots, bird-peck and color streaks while the clear grade would have a uniform color with tight growth rings and very little contrast.

Wood Veneers vs. Solid Lumber

Wood veneer has a number of distinct advantages over solid lumber, which should be taken into account when decorating your home or Continue Reading…

Dyed Madrona BurlOne of the pleasures of being a homeowner comes from finding that perfect look and mood for a room. Every space is a tantalizingly blank palette, just waiting to be accented with color and the incomparable appeal of authentic wood grain, according to your personal taste and imagination.

Vat dyed veneers have the advantage of the color penetrating through the whole thickness of the veneer. Thus, the grain is enhanced and only simple clear coat finishes are required. With bleaching and dying a much larger color pallet is possible than with just surface staining.

Suggestions for Dyed Veneers, Both Subtle and Bold

  • Ash dyed veneer in a fresh looking green would look terrific on kitchen cabinet fronts
  • You might prefer the tawny taupe of dyed Koto wood, a warm and subtle look for cabinets or tables
  • Koto dyed veneer in a glorious and warm bright orange enhance built-in shelving in a family room or den – especially effective in Continue Reading…

Birds Eye Bar
Birdseye is a distinctive and intriguing pattern resembling small swirling eyes in the grain of wood. It occurs naturally in a several types of wood, but predominantly in sugar maple (Acer saccharum).

Birdseye patterns can vary in shape from round to oval to a streaky raindrop form. The small oblong ones are commonly referred to as “rice eyes” and the larger or contrastier eyes that have a shadow or halo around them are called “whale eyes”.
The spacing also varies a great deal from tree to tree, making each unique. There are several unproven theories on how the Birdseye phenomenon occurs. One is Bird Peck or fungus. Another theory is when sap starts to run in the spring , the sudden alternating thawing and freezing of this sap could cause indentations in the grain.  Scientists are still at a loss to fully explain just how these fascinating characteristics occur.

The birdseye occur radially and to take advantage of this characteristic the logs are mostly sliced on a rotary lathe. In production a score line is cut lengthwise into the log, preferably where there is a defect or less eye concentration, like that the consecutive sheets can be assembled in sequence.

The Appeal of Birdseye Maple

Birds Eye ShowcaseBirdseye maple is a magnificent and beautiful wood which is also very rare, occurring in less than 0.1% of all sugar maple trees. Maple is a very hard wood and Continue Reading…

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