PanelWizard™ is a program designed by Herzog Veneers to help architects, interior panelwizard-logoplanners and woodworkers. Anyone can select images from any veneer log off our real-time website and create different virtual veneer matched panels. Just click on the PanelWizard™ icon in the full sized samples area. Follow the instructions for either book; book & butt; book & spin; slip or slip & spin matches. A scaled PNG is made via animation that can be emailed to yourself or customer to insert into AutoCAD or any other rendering program. An animation link is also included to re-play how that panel was fashioned. Go to our youtube channel and watch the instructional video on how it works.



Sabrina and Chantal Parisette-Herzog teamed up with Lynne Leach of Unique Concepts as exhibitors at the Architecture Exchange East in Richmond, Virginia. The Architecture Exchange East had over 60 educational sessions, behind-the-scenes tours, special events, and innovative vendors.

At the 65th AWI Annual Convention in Charleston South Carolina, Herzog Veneers exhibited and toured three unique facilities Low Country Case & MillworkAmerican College of the Building Arts, and Meadors, Inc.

Chantal, Sabrina, and Sam Parisette-Herzog

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The Carolinas Chapter was featured as a distinguished chapter in the October 2017 edition of AWI’s News Brief. The chapter toured the Talley Student Center at NC State University, facilitated by NC State Staff and Brain Furness of CCAWI member Stephenson Millwork. The facility won Stephenson Millwork AWI’s Standard of Excellence Award at the 2016 annual convention in Kansas City.



HIGH POINT — For more than 30 years, Herzog Veneers has helped furniture companies gain access to some of the most beautiful veneers from around the world.

The company currently supplies about 70 species grown and harvested largely in Europe and North America. When adding various dyed, figured and re-composed varieties, the number of veneers more than doubles to about 150.

Founded in 1982, the company has undergone a number of changes over the years including the shift to an online business model that provides customers real-time information about wood species that are in inventory.

Its website,, has about 14,000 images including full-length shots and close-ups of available product ranging from Afrormosia (African teak) to zebrawood.

The shift to online occurred largely as part of an effort to better serve its customers, which in addition to furniture manufacturers also includes architects, panel makers, designers and boat and aircraft manufacturers.

In the 1980s and through much of the ’90s, furniture represented as much as 80% of its business. Then as U.S. furniture plants began to close and production began to move overseas in the late ’90s, this dwindled to as low as 10% of volume, said Sam Parisette-Herzog, vice president.

“I can’t tell you it wasn’t painful,” he said. “It almost vanished.”

Around the same time, Sabrina Parisette-Herzog, president and owner, realized the company could thrive by offering its remaining customers real time information and images of in-stock product.

The company did have an electronic database of its inventory. That way a customer like Henredon could call and pick up an order of veneers that same day.

Showing customers photos online not only told them what was in stock, but also allowed them to see exactly what they were purchasing without having to come to High Point.

Since its launch in 2000, the website has undergone at least two upgrades and soon will be ready for the latest, which will allow customers to use credit cards to purchase product from a shopping cart. The couple expects this to better serve customers in the U.S. and abroad, including Europe, Asia and South America.

Today, due to improvements in the economy and expansion of the customer base domestically and globally, furniture is once again approaching 50% of the company’s business.

“In terms of quantities, we started out doing a lot of furniture,” Sabrina said. “A lot went overseas, and now we see it coming back.”

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